The need for brand humility

Argues that the use of exaggeration and hyperbole in marketing and advertising is often excessive and counter-productive.

The Need For Brand Humility

Russ Lidstone Lowe and Partners

TURNING MRS PAPERS UPSIDE DOWN!

Welcome to what is likely to be the best paper ever written for the MRS. Erudite, analytical, perfect in tone and beautifully succinct, it will...