The National: The world has borders. Our stories don't.

Daily news site, The National, elevated a simple brief to communicate a URL change into a powerful cultural statement on regional news media in the Middle East.

Campaign details

Brand: The NationalBrand owner: The NationalEntrant company: FP7 McCann DubaiIdea creation: FP7 McCann, DubaiMarket: Middle East & AfricaSector: NewspapersMedia channels:Online video, Programmatic display, Search marketing, Social media,...