The National: The Middle East Explained

The National, a Middle Eastern news source, relaunched in the UK and the USA to create a clear and unbiased view of the region.

Campaign details

Agency: MRMClient: The NationalCampaign Name: The National: The Middle East Explained

The Western press often neglects positive Middle Eastern stories, meaning we're not getting the full picture about the region. This fuels racism and insecurity.

The National, a leading Middle Eastern news source, wanted to relaunch in the UK and US to create a clear, unbiased view of the region.

Strategy

To quantify the scale of the problem the media outlet created a 'Ratio Engine' using base keyword analysis data sourced from a global listening platform over a rolling 30-day period.

The...

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