The National: The Ghaf Tree

The National, a news publication, launched a campaign in the UAE to generate buzz about sustainability, drive engagement on social media to strengthen affinity and drive traffic to The National's website.

Campaign details

Brand: The National Brand owner: International Media Investments Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: United Arab Emirates Sector: Newspapers Media channels:Word of mouth, Influencers, KOLs, Public relations...

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