The National museum of art, design and architecture: Art is coming home

The National Museum of Art, a Norwegian arts institution, launched a campaign to showcase the national art collection and prove that the museum was able to fulfil its social responsibility.

Summary

The opening of the new National Museum of Art is a highly anticipated and historic event in Norway. Unfortunately delays due to COVID have postponed the opening with more than a year. How could the National Museum of Art still provide amazing experiences for the public without having a museum? Well, we turned the entire country into our gallery.

Initial situation

Norway's new National Museum of Art was set to open in 2020, but after several delays in the building process the new opening date is May 2022. This has led to some criticism, because our national art collection...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands