The National Lottery: Rebuilding belief in the Irish National Lottery

The Irish National Lottery needed to grow revenue after several flat years, so blended short-term sales messaging with long-term brand building to drive positive beliefs and attract players.

Lotteries, casinos, gambling
Irish Republic
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: The National LotteryBrand owner: Premier Lotteries IrelandEntrant company: Core, DublinMarket: IrelandSector: Lotteries, casinos, gamblingMedia channels:Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store,...

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