The National Lottery: How advertising helped make The National Lottery more 'amazing', returning an extra £322m to good causes

The National Lottery, a state-franchised national lottery, increased revenue in the UK by developing a new communications model to improve brand perception and fight off online gambling competitors.

Campaign details

Brand: The National LotteryAdvertiser: CamelotEntrant: adam&eveDDB / iProspect Category: Single MarketPrincipal author: Stuart Williams, adam&eveDDB Contributing authors:Beth Wilson, adam&eveDDB; David Grainger, Dentsu (iProspect);...

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