The National Basketball Association (NBA): 2021 NBA All-Star Game Campaign

The National Basketball Association (NBA), a professional basketball league, launched a campaign in the US to educate viewers on the game and excite them to tune in to a brand-new NBA All-Star experience.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

For the first time, the NBA All-Star Game, Slam Dunk & Three-Point Contests, and Skills Competition all took place on the same night, when...