The Nasdaq Stock Market, Inc.: Listed On Nasdaq campaign

Following the collapse of the technology sector with which Nasdaq was synonymous, it was necessary to restore some lustre to the brand and reassure the investment community that Nasdaq remained a progressive and innovative stock market.

The Nasdaq Stock Market, Inc.: Listed On Nasdaq campaign

Ed Dinger

OVERVIEW

Nasdaq, the world's first electronic stock market, was flying high in the late 1990s, its advertising proclaiming it to be "The stock market for the next 100 years."...