The NASCAR phenomenon: auto racing sponsorships and shareholder wealth

This study presents the first analysis of the impact of NASCAR sponsorship announcements on the stock prices of sponsoring firms.

The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth

Stephen W. Pruitt University of Missouri—Kansas City

T. Bettina Cornwell University of Queensland

John M. Clark University of Southern

Authors are grateful to Max Muhleman, president...