The Myth of Segmentation or How to Move Beyond
The Dutch daily NRC Handelsbladpublished a hilarious coverage of'Motor-way Man'. The English marketing agency'Experian'had postulated this group as a new segment: living in a new housing estate, near the motorway, about 30 years of age, hard-working, spending a lot of time in the car and living together (without children) with a comparable partner. The point was that this group was supposed to switch from the labour party to the conservative party. So the political party that is able to win (conservatives) or keep (labour) the hearts...