The Museum of Contemporary Art, Los Angeles: Labels campaign

Even with a $13.5 million operating budget and one of the largest contemporary art collections in the United States, the Museum of Contemporary Art, Los Angeles (MOCA), toiled to draw crowds in 2001.

The Museum of Contemporary Art, Los Angeles: Labels campaign

Kevin Teague

OVERVIEW

Even with a $13.5 million operating budget and one of the largest contemporary art collections in the United States, the Museum of Contemporary Art, Los Angeles (MOCA), toiled...