In times of media audience fragmentation and astronomical costs involved with launches of new TV shows, this paper focuses on providing broad, actionable directions towards audience creation for new TV shows through the usage of optimal multimedia promotions.
The multi-media blitz – a study on building appointment viewing using multi-media promotions
Atul PhadnisTAM Media Research, India
Amogh DusadS-Group, TAM Media Research, India
With 200-plus TV stations in India, there are more than...