The MRC minimum standards.

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using them for site centric measurement.

The MRC Minimum Standards

The U.S. case for applying consistent auditing standards across different types of media

George Ivie Executive Director, Media Rating Council, Inc., United States. andNick TerlizziSenior Manager, Ernst & Young LLP, United States....