The MRC minimum standards.

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using them for site centric measurement.

The MRC Minimum Standards

The U.S. case for applying consistent auditing standards across different types of media

George Ivie Executive Director, Media Rating Council, Inc., United States. andNick Terlizzi Senior Manager, Ernst & Young LLP, United States.

INTRODUCTION

Historically, the auditing and accrediting experience of the Media Rating Council (MRC) had been limited to measurement companies using a sample-based approach. That changed in 2000 when a publisher applied for accreditation of their site centric measurement process.

Before this application occurred the following issues were addressed and resolved by the MRC:

  • Could the MRC Standards be used...

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