Campaign details
Brand: The Movember FoundationBrand owner: The Movember FoundationEntrant company: Dentsu, AucklandMarket: New ZealandSector: Charities & voluntary organisationsMedia channels: Online display, Outdoor, out-of-home, Public relations, Social media, TelevisionBudget: Up to 500k
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....