The Mohammed Bin Rashid Al Maktoum Global Initiatives: The world’s tallest donation box

A campaign by The Mohammed Bin Rashid Al Maktoum Global Initiatives, a charitable organisation, increased donations in the UAE by displaying graphics on the tallest building in the world.

Campaign details

Brand: The Mohammed Bin Rashid Al Maktoum Global InitiativesBrand owner: The Mohammed Bin Rashid Al Maktoum Global InitiativesEntrant company: MullenLowe MENA, DubaiPR: markettiers4dc, LondonMarket: United Arab EmiratesSector:Charities &...