The Modern Upper Middle Classes In Western and Central Eastern Europe

The Sinus-Milieu concept does give particular emphasis to the continued relevance of historically and culturally rooted particularities in given countries.

The Modern Upper Middle Classes In Western And Central Eastern Europe

Cross-cultural targeting in the case of Bank Austria Creditanstalt

Agnieszka Krason Canaletto Research & ConsultancyMartin Mayr BankAustriaMichael SchippergesSINUS Sociovision GmbH...