The Modern Upper Middle Classes In Western And Central Eastern Europe
Cross-cultural targeting in the case of Bank Austria Creditanstalt
Agnieszka Krason Canaletto Research & ConsultancyMartin Mayr BankAustriaMichael Schipperges SINUS Sociovision GmbH
Introduction: The Sinus-Milieus International
'Globalization' is the mega-trend at the beginning of the new century. The Common European Market, Nafta and Mercosur as well as the integration of China into the WTO are only...