The 'modern' marketing researcher - applying the holistic Da Vincian principles of thought and creativity to the next marketing research paradigm

Michael Francesco Alioto

This paper presents an ideal model and strategy of the modern marketing researcher based on the thoughts and ideas of Leonardo da Vinci.

The “modern” marketing researcher – applying the holistic Da Vincian principles of thought and creativity to the next marketing research paradigm

Michael Francesco AliotoMarket Probe, Inc., United States

PREFACE

Within the confines of this essay, we will present an ideal model and strategy of the modern marketing researcher based on the thoughts and ideas of Leonardo da Vinci. Our vision for the modern marketing researcher is one which is rooted in the European Renaissance, but applicable to the modern world. The model will outline the new role of the marketing researcher in the new global environment. We will identify...

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