The 'modern' marketing researcher - applying the holistic Da Vincian principles of thought and creativity to the next marketing research paradigm

Michael Francesco Alioto

This paper presents an ideal model and strategy of the modern marketing researcher based on the thoughts and ideas of Leonardo da Vinci.

The “modern” marketing researcher – applying the holistic Da Vincian principles of thought and creativity to the next marketing research paradigm

Michael Francesco AliotoMarket Probe, Inc., United States

PREFACE

Within the confines of this...

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