The mobile revolution arrives… at last

A mobile evangelist's update on next-generation mobile media and cross-platform media at the 4As' 2009 Leadership conference is subject of this paper by WARC Online's U.S.

The Mobile Revolution Arrives… At Last

Geoffrey PrecourtWARC Online

Geoffrey Precourt, WARC Online's US editor, reports from the 4A's 2009 Leadership Conference in San Francisco. For his full coverage of the event, visit WARC Online's conference blog.__________________________...

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