The Mobile Pound report: A look into the world of mobile commerce and its opportunities

Sarah Robinson

The rise of the mobile spender will impact how brands approach out-of-home advertising.

We have reached a point where we can say with confidence that out-of-home (OOH) audiences are back. New research produced by Kinetic demonstrates that with this resurgence clear trends are emerging, one of which is the rise of the ‘mobile spender’.

Even in 2021, a year affected by COVID restrictions, we still saw British adults spend £179bn on their mobile devices, representing more than half of all online spending. If online spending is to increase in a similar way as it has year on year since 2015, it is predicted that the total market could reach £412bn by 2024 (source:...

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