The mobile internet revolution and it implications for research

Everyday in Japan huge numbers of mobile users access the web from their mobile phones. This presents a unique opportunity to researchers and marketers alike to use the mobile internet as a research platform.

The mobile internet revolution and its implications for research

Jamie CattellResearch International Japan

INTRODUCTION

The rapid growth of the internet coupled with problems associated with conventional research methodologies has led researchers to adopt online research techniques. In the West the main thrust of online research is in the arena of the fixed line internet. However in Japan, the first country in the world to experience rapid growth of the mobile internet, researchers and marketers alike are already using the mobile internet for research activities.

Japan's mobile internet development is at least one to two years ahead of the West...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands