The Mind Of The Consumer Shopper
Creating a database to formalize and facilitate the acquisition and use of insights
Howard R. Moskowitz Moskowitz Jacobs Inc.Hollis Ashman The Understanding & Insight Group
The Mind of the Consumer Shopper
We have developed a new set of “mega” databases using conjoint analysis. The databases help delineate the customer mind and provide practical guidance for marketers, product developers, and advertising agencies.
