The Mind of the Consumer Shopper

Hollis Ashman and Howard R. Moskswitz

We have developed a new set of “mega” databases using conjoint analysis. The databases help delineate the customer mind and provide practical guidance for marketers, product developers, and advertising agencies.

The Mind Of The Consumer Shopper

Creating a database to formalize and facilitate the acquisition and use of insights

Howard R. Moskowitz Moskowitz Jacobs Inc.Hollis Ashman The Understanding & Insight Group

The Shopping Experience vs. The Product Experience...

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