We have developed a new set of “mega” databases using conjoint analysis. The databases help delineate the customer mind and provide practical guidance for marketers, product developers, and advertising agencies.
The Mind Of The Consumer Shopper
Creating a database to formalize and facilitate the
acquisition and use of insights
Howard R. Moskowitz
Moskowitz Jacobs Inc.Hollis Ashman
The Understanding & Insight Group
The Shopping Experience vs. The Product Experience...