The Metropolitan Police Service: Hard calls save lives

The Metropolitan Police Service, a police force, encouraged people to contact Crimestoppers to reduce knife crime in London in the UK.

Campaign Summary

Knife crime is one of the biggest challenges facing London. In 2019, a life was lost every four days, ripping families apart.

Previous campaigns talking directly to those carrying knives had struggled to make an impact. So, rather than challenging perpetrators' behaviour, we spoke to those with information that could help prevent future violence.

The problem was that those with information were extremely reluctant to contact the police. So we gave them something more powerful than their reservations - the human stories behind the statistics. Five mothers of murdered sons told their heart-breaking stories through traumatic calls they...

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