The metrics that matter to your email marketing

Tim Bond

The pandemic period placed a renewed emphasis on the email channel – and indeed all personalised customer comms.

Understanding the performance and success of what we do, in any capacity, is essential – not just to the businesses we oversee or work for, but for our own personal growth and satisfaction too.

The marketing landscape isn’t too dissimilar in its need to be measured, but it is becoming increasingly chaotic. With a vast range of rapidly evolving channels, offering a myriad of ways to measure our performance, it the process of picking the measures that really matter is something of a minefield.

Email is often highlighted by the Data & Marketing Association’s (DMA) research as the most engaging...

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Insights Team
Bray Leino

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