The metaverse: Key motivations and use cases that excite APAC consumers

Awareness of the metaverse is high in Asia, with people in the region leading the way in embracing the virtual world.

The metaverse is not only a marketing buzzword but has entered mainstream consumer consciousness with Asian markets leading the way.

According to market research agency 2CV Asia, 72% of respondents are aware of the metaverse. The company revealed its findings...

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