The message is the medium
Joe Mandese
I have recently begun to observe two simultaneous, but seemingly opposing, trends that tell me the underlying philosophy of the media business is being torn asunder. And while I have not the faintest idea how they will be reconciled, I will tell you we are in for one heck of a ride.
One trend is Madison Avenue's drive to measure and understand the relevance a medium has in conveying a message to consumers. The other is a blurring of the distinction between media as they grow increasingly digital, malleable and fungible. Perhaps the...