The Medium Is Part of the Message

This paper is based on the results of a global qualitative project covering 14 countries across North and South America, East and West Europe, Asia and Australia.

The Medium Is Part Of The Message

The Role Of Media For Shaping The Image Of A Brand

Alan Branthwaite Qualitative Research & Development Director, Millward Brown, United Kingdom.Karin WoodSenior Vice President, Qualitative Research, Millward Brown, United...