The mediacabsat over-sample

In September 2000 the Cable and Satellite Committee and the French Cable and Satellite Channels Association (ACCeS) decided to launch Mediacabsat, the new audience measurement system for the new thematic programme generation.

The Mediacabsat Over-Sample

Constraints, aims, construction, results

Gildas RoyMdiamtrie

Introduction

For a long time in France audiometric measurement of TV audiences was only concerned with terrestrial channels. Cable and satellite TV audiences...

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