The media monitor in Italy: single source multimedia measurements

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study.

The media monitor in Italy: single source multimedia measurements

Giorgio LicastroGfK Eurisko S.r.l, Italy

THE PROBLEM AND THE OPPORTUNITY

The Problem: Reflecting the Change in Media Consumption Habits

As shown by several pieces of research carried out over...

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