The media: helping us to understand effectiveness

Jim Berry and Andrew Ingram

Andrew Ingram and Jim Berry of the Radio Advertising Bureau report on research that analyses effectiveness across the spectrum, from awareness to sales.

Radio & audio effectiveness
United Kingdom
Integration strategy

The Media: Helping Us To Understand Effectiveness

Andrew IngramandJim BerryRadio Advertising Bureau

Press reports such as those produced by the advertising association (AA) and the institute of practitioners in advertising's (IPA) quarterly...

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