The Media Habits of Wealthy Americans

Geoffrey Precourt

This paper summarises the key findings of Ipsos Mendelsohn's Affluent Survey 2008, an annual report on the spending and media habits of America's wealthiest consumers (household incomes of $100,000+).

The Media Habits of Wealthy Americans

Geoffrey Precourt WARC Online

Ipsos Mendelsohn (IM), formerly known as Monroe Mendelsohn Research until its acquisition by Ipsos this year, has examined upscale America via its annual Affluent Surveys for the last 32...

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