The Media Habits of Wealthy Americans

Geoffrey Precourt

This paper summarises the key findings of Ipsos Mendelsohn's Affluent Survey 2008, an annual report on the spending and media habits of America's wealthiest consumers (household incomes of $100,000+).

The Media Habits of Wealthy Americans

Geoffrey Precourt WARC Online

Ipsos Mendelsohn (IM), formerly known as Monroe Mendelsohn Research until its acquisition by Ipsos this year, has examined upscale America via its annual Affluent Surveys for the last 32 years. For the 2008 report, the organization increased its base-income level from $85,000 to $100,000 and surveyed a number of new categories. 

These include the usage frequency of Internet search engines, the popularity of more than 200 Websites and how quickly the most wealthy Americans are taking to using mobile devices as a means to access the Internet....

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