The Meaning of Colours in Design

Describes a study that investigates the effects of different design colours on the same product, particularly in the way that it is perceived and evaluated by consumers.
  

The Meaning of Colours in Design

Tore Kristensen, Flemming Hansen, Gorm Gabrielsen and Jens Halling Forum for Advertising Research and Centre For Design and Business Development Copenhagen Business School

1. BACKGROUND

Among artists, colour is...