The Meaning of Colours in Design
Tore Kristensen, Flemming Hansen, Gorm Gabrielsen and Jens Halling Forum for Advertising Research and Centre For Design and Business Development Copenhagen Business School
1. BACKGROUND
Among artists, colour is described along three dimensions: hue, chroma and value. (Munsell, 1966). Hue reflects where on the rainbow, the particular colour is to be found, i.e. blue, red, green, etc. Value is the degree of darkness or lightness of the colour, measured on a scale, ranging from black to pure white. Chroma has to do with the density...