The maturation of influencer marketing challenges marketers to rethink their approach

Discusses how the maturing of influencer marketing challenges brands to rethink their approach to investing in, and working with, influencers.

Jon Krause//

Since taking charge as senior director of media, content, and public relations at ANA member the Ferrara Candy Company in 2018, Brian Camen has put influencers at the center of his marketing strategy. In 2021, for example, Ferrara...

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