The Marketing of Margarine

This paper gives an overview of the growth of margarine as a product into a leading fmcg item. It tracks its birth in southern France in 1870, the growth of production, the emergence and establishment of brands and the various technological advances that have improved margarine, up until the 1980s.

The Marketing of Margarine*

Paul ClarkVan den Berghs

Birth of the Margarine Industry

The process of industrialisation has been divided into three distinct phases: first, the growth of the cotton and iron industries, and the construction of railways; secondly,...