The (marketing) law of intended consequences

This article explains the methodology behind - and the application of - IntenTrack, a consumer tracking study created by Starcom MediaVest Group (SMG) to investigate how different media influence people’s purchasing behaviour.

The (marketing) law of intended consequences

Jim Kite

The global recession did not create the need for media to be accountable to business objectives; it simply made this the live or die mantra. In short, the stakes have never been higher for all marketing...

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