The Marketing Implications of Electronic Multi-Media Measurement
New tools to increase confidence in your advertising investments
Henry Laura, The Arbitron Company.
‘All I want out of life is a 20 rating and a 30 share.’ Faye Dunaway uttered...
The Marketing Implications of Electronic Multi-Media Measurement
With new fragmented and electronic media, a new generation of media measurement services is needed. This will focus on consumer interactions with all electronic media, and will involve devices attached to consumers.
