The marketing game and new metrics

Attention, privacy, price, speed, changing trends, and leadership. The consumer marketing game for newspapers is being influenced by new books and new ideas, including new measurements for success.

The Marketing Game and New Metrics

Stephen C. Johnson Stepjohn.inc

Regis McKenna is a familiar name to anyone in or associated with the marketing field. As a marketing thought leader, he has worked with more than 300 start-ups, including...