Stephen C. Johnson Stepjohn.inc
Regis McKenna is a familiar name to anyone in or associated with the marketing field. As a marketing thought leader, he has worked with more than 300 start-ups, including Apple and Intel, and has published several best-selling books, including Real Time: Preparing for the Age of the Never Satisfied Customer.
In his latest book, Total Access, Giving Customers What They Want In An Anytime, Anywhere World,...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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