The marketing director’s first 100 days

Jonathan Turner

The first 100 days in a new job are difficult for any executive, but especially for marketing directors.

Managing the marketing function
Talent, skills, HR

The marketing director's first 100 days

Jonathan TurnerOxford Strategic Marketing

For any executive, the first 100 days (F100D) of a new role are fraught with anxiety. 'How bad are things really? What are the real expectations of me? Will I find what I...

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