The market research industry in Asia Pacific - What do research buyers really need?

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry.

The Market Research Industry in Asia Pacific

What do Research Buyers Really Need?

Wander MeijerTNS, Hong Kong

PREFACE

Most doctors do not diagnose themselves – and the same may apply for market research companies. When TNS conducted its Market Research...