The Many Faces of B-to-B

This paper outlines the characteristics of business-to business advertising as compared and contrasted with consumer marketing.

The Many Faces Of B-to-B

A look at the complex and multidimensional audience.

Dawn M. DiMartinoAT&T Business

In 1957, Joanne Woodward won an academy award for her role in 'The Many Faces of Eve'. Even if you haven't seen the film, you're probably...