The Long Tail and Its Implications for Media Audience Measurement

As argued by Chris Anderson in The Long Tail, global scale markets, falling costs of storage, and falling costs of distribution have resulted in digitally based businesses today being able to sell niche items and niche content profitably—this is reflected in media usage as well as in retail examples.

The Long Tail and Its Implications for Media Audience Measurement

Scott McDonald Condé Nast Publications

LONG TAIL THEORY AND THE MEDIA

Chris Anderson coined the term “The Long Tail” to describe a family of business models emerging as a...

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