The Long Tail and Its Implications for Media Audience Measurement
Scott McDonald Condé Nast Publications
LONG TAIL THEORY AND THE MEDIA
Chris Anderson coined the term “The Long Tail” to describe a family of business models emerging as a...
The Long Tail and Its Implications for Media Audience Measurement
As argued by Chris Anderson in The Long Tail, global scale markets, falling costs of storage, and falling costs of distribution have resulted in digitally based businesses today being able to sell niche items and niche content profitably—this is reflected in media usage as well as in retail examples.
