The London Tea Company

LT Co. was formed to produce gourmet teas for consumers who desire something new and interesting in a highly competitive market experiencing decline, with falling consumption driven by a change in consumer behaviour cowards café culture and chilled soft drinks However, che market showed value growth due to health consciousness and interest in speciality teas, that make up one third of the market.

The London Tea Company

Packaging Branded Food & DrinkJones Knowles Ritchie


Following Redesign...

  • Sales are up by 2400%

  • Monthly sales transformed from 2,000 to 50,000 units a month.

The old packaging...

  • Clichéd speciality tea packaging...

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