The lockdown opens up e-commerce for B2B marketers

The pandemic forced B2B sales teams to shift more and more to e-commerce partially or completely and convert their live interaction to virtual platforms in the last year – and buyers are cool with both moves.

The headline in a recent McKinsey article doesn't mince words when it comes to how the pandemic has affected the B2B sector: "COVID-19 has changed B2B sales forever."

James Steinberg/theispot.com

The pandemic forced B2B sales teams to shift more and more to...