The limits of time and space: are there any?

Joe Mandese

In his regular column from Madison Avenue, Joe Mandese ponders the apparently inexorable growth of consumers' use of media.

The Limits of Time and Space: Are There Any?

Joe Mandese

Consider the opening sentence of this month's column very carefully, because by the time you finish reading it a new media platform will have been created: American researchers estimate a new blog is created every 7.4 seconds. While the addition of one more web log is not likely to tilt the balance of the media universe in any particular direction, the accelerated rate of digital media expansion has some people wondering whether the capacity of people to spend time – and perhaps equally as importantly, money – on media...

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