The Life of Brands Online

This paper explores: Perceptions and usage of the Internet/the web and the factors influencing what it currently is and what it can be; and the implications this has for brands online.

The Life of Brands Online

Kevin McLean & David Tunnicliffe Little Bird Research and Consultancy


The Internet is the gateway to the Dream Economy. The world wide web provides ameans for brands to interact with people in a way which was...

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