The Life of Brands Online

This paper explores: Perceptions and usage of the Internet/the web and the factors influencing what it currently is and what it can be; and the implications this has for brands online.

The Life of Brands Online

Kevin McLean & David Tunnicliffe Little Bird Research and Consultancy

  1. INTRODUCTION

The Internet is the gateway to the Dream Economy. The world wide web provides ameans for brands to interact with people in a way which was...