The Life of Brands Online

David Tunnicliffe and Kevin McLean

This paper explores: Perceptions and usage of the Internet/the web and the factors influencing what it currently is and what it can be; and the implications this has for brands online.

The Life of Brands Online

Kevin McLean & David Tunnicliffe Little Bird Research and Consultancy

  1. INTRODUCTION

The Internet is the gateway to the Dream Economy. The world wide web provides a means for brands to interact with people in a way which was unimaginable 20, even 10 years ago. The huge increase in the size and scope of the Internet opens up a whole new world for research and marketing, particularly since the invention of The Web in the early '90s.

Little Bird Research and Consultancy was set up to...

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