The LEGO Group: LEGO City Goes Nitro

The Lego Group, a toy brand, formed a partnership with action sports brand Nitro Circus to turbocharge co-marketing to prime fans love for LEGO City Stuntz, dominate the event and earn respect among 6 to 8-year-old Australians.

Campaign video: The LEGO Group – LEGO City Goes Nitro

Selected creative: The LEGO Group – LEGO City Goes Nitro


Media Agency: Initiative Sydney Campaign Management: Georgia Perrin Idea Creation and Strategy Development: Chris Colter / Ryan Haeulser Implementation: Connor Dempsey / Natalie Mckinnon Investment and Campaign Management:Tahnee Fleming...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands