The LEGO Group: Building goodness

The LEGO Group, the Danish toy company, grew brand desire and sales volume in MENA with a campaign that targeted parents and family friends by demonstrating how playing with The LEGO Group toys can develop positive attributes in children.

Campaign video: The LEGO Group – Building goodness

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Selected creative: The LEGO Group – Building goodness

Credits

Media agency: Initiative DubaiCreative Agency: V4 Advertising LLCBusiness Director - The LEGO Group: Safwat AbdulkhalekChief Executive Officer: Bassem MassoudClient/Brand: The LEGO Group Middle East LLC.Digital Marketing Manager: Priyanka RaiFounder & Chief Creative Officer: Vidya ManmohanHead of The LEGO Group Marketing MEA: Urszula BieganskaHead of Strategy: Ewelina SekMarketing Manager: Dzila DikStrategy Director: Poonam LakhaniTrade Marketing Manager:Yousef...

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