The LEGO Group: Building goodness

The LEGO Group, the Danish toy company, grew brand desire and sales volume in MENA with a campaign that targeted parents and family friends by demonstrating how playing with The LEGO Group toys can develop positive attributes in children.

Campaign video: The LEGO Group – Building goodness

Read the full campaign case study

Selected creative: The LEGO Group – Building goodness

Credits

Media agency: Initiative DubaiCreative Agency: V4 Advertising LLCBusiness Director - The LEGO Group:Safwat Abdulkhalek...

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