The Leading Edge

Research may give some valuable input to the prediction of trends that are making their own way towards the mainstream, which is the main target for most advertising.

The Leading Edge. A Reference Group for Successful Innovations

Nils Rhme SocioResearch DenmarkNiels Erik Folmann  J.Walter Thompson Denmark

BACKGROUND

There are two major views on innovation. One view is closely linked to technological change and to research...