The launch of Refinitiv: Data is just the beginning

Refinitiv, the international provider of financial markets data and infrastructure, launched a multi-phase plan that leveraged Refinitiv's strength in sustainability data to increase value and ROI in the US.

Campaign details

Brand: Refinitiv Advertiser: Refinitiv Entrants: TBWA\London and Infinitiv Principal author: Benedict Johnson, TBWA\London

This is the story of the transformation of a 160+ year-old business division into the world's largest financial mar driving $7 billion added return within 10 months.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands