The Language of Love in Social Media: New Rules for Brand Engagement With Consumers
Eileen Campbell, Cécile Conaré, Rob Hernandez
Social media is everywhere. Pick up almost any newspaper or magazine and you will undoubtedly find a story referencing social media. The person sitting next to you on the bus or train or plane is probably checking their wall on Facebook for the latest posts or tweeting about some interesting happening via their mobile phone. Even at work, you may catch a glimpse of someone posting a status update, blogging about some topic of interest,...